Thursday, July 2, 2015
The Filter Bubble
THE FILTER BUBBLE researcher Eli Pariser has revealed a dark side to this personalization, in which every click you make is tracked and analyzed in order not just to provide you with targeted ads, but also to feed back to you news and views which coincide with your own. What are you missing? Everything else. If all you want is a feedback loop, devoid of learning, cultural interaction, and creative insight, this is a good thing. If, however, society is to advance and people to grow, it is not. Narrated by Kirby Heyborne, this is a rare and important book that examines how and why this focus has come to be, and what we can do to quell a pervasive new control on our thoughts and actions.