Saturday, November 8, 2014

Citizen Coke: More Bad News for Coca-Cola

Bartow J. Elmore delivers another sucker punch to the world's more ubiquitous brand. CITIZEN COKE: The Making of Coca-Cola Capitalism is read by William Hughes, and continues on the theme of the books The Coke Machine and Salt Sugar Fat to examine the strategies employed by Coke to succeed on the backs of suppliers, franchisees, and duped consumers. By spending a billion dollars per year on ads that link it to everything from happiness to patriotism to (believe it or not) a memorable funeral, the world's favorite soft drink is, instead, linked to diabetes, cancer, and environmental degradation. In Colombia and India people have rioted in protest of crimes committed by Coca-Cola bottlers, only to meet resistance by police, hired thugs, and denials by company honchos. Now a history teacher at the University of Alabama, Elmore grew up in Atlanta drinking Coke, and uncovered disturbing truths about the shift in American business practices while researching the history of the company...which led him to outline it all using the ingredients which Coke uses---from water and sugar and high fructose corn syrup to aluminum, plastic, and glass.  

No comments:

Post a Comment