Dr. Mark Hyman, who isn't afraid to call it as it is. Of course there are a ton of diet books coming out every month, especially those which promise quick success. What makes this one different is he doesn't promise results if you don't fully commit. There's science behind it, too, not just hokum. The tough love in his 10 DAY DETOX DIET is breathtaking, as part of a "Blood Sugar Solution." After hitting listeners with the facts about how much sugar Americans consume, primarily as soda (which he calls "Liquid Death"), he shows why and how one can overcome cravings for bad foods by resetting their metabolism. Chronic diseases are the result of poor nutrition and lack of exercise as much as genetics, while sugar is 8 times as addictive as cocaine…which is why he talks about overcoming one's primitive "inner T-Rex," the reptilian brain which goes for the bad stuff automatically. "Food manufacturers design their products to addict you to them," he says. Since you're already pre-disposed not to resist, what chance do you have, given the 3000 ads a day you're subjected to---mostly for bad foods? (No wonder we're the fattest country on Earth, with the highest health care costs.) Sports (which has become our true religion) is married to junk foods and soda, sometimes disguised as "sports drinks" like the so-called "Vitamin Water," which even Coke admits isn't really good for you. And how much does Coke and Pepsi spend on advertising? Even in sci fi movies like Blade Runner, future cities have huge Coke signs whose design hasn't changed, since the ads are so effective (and why change what works?) These companies are not on your side, they only care about profits (just like drug dealers on the street corner.) Hyman is all about getting back to natural, unprocessed foods as a way to circumvent diabetes, cancer, digestive disorders and joint pain while losing weight…and if that means turning off the TV to help do it, so be it. While he pushes supplements, that aspect of the book can be ignored only if you're willing to purchase a wide range of natural foods (and if they're available.) The subtitle is "Activate Your Body's Natural Ability to Burn Fat and Lose Weight Fast." Hyman reads the audiobook version himself for Hachette Audio, and is chairman of the Institute for Functional Medicine, and director of the UltraWellness Center.