Monday, October 24, 2011

BECOMING STEVE JOBS

Steve Jobs biography by Walter Isaacson is a surprising and candid look at an iconoclast who, more than anyone else, transformed how people interact with media content such as music, movies, books, and newspapers.  His vision has yet to be fully realized, although we can already foresee a world to come in which records, CDs, printed books, and periodicals are all obsolete.  Jobs achieved many of his dreams during his lifetime by conceiving products that included the masses (not just computer geeks) using a blueprint of simplicity and style.  Nonetheless, his road to success has come at a cost.  Not just for himself, but to others who he mentally abused in his quest for perfection.  Most of those people now say they were inspired by him.  Few CEOs possessed his drive and ambition, but surprisingly, Jobs himself was not enamored of his fame and money, nor was it his motivation.  In our age of fame at any cost, that perhaps is the most surprising thing.  He says simply, "I don't think that way."  His sights were even higher: to change the world.  This audiobook, read by Dylan Baker, (who also narrates Boomerang by Michael Lewis, among others), is a must-hear not only for those who love Jobs, but for those who hate him.  It will certainly change one's perception of the man, in either event, and reveal a true visionary who saw the future and determined to mark his place in it, and on history itself. Also check out the new BECOMING STEVE JOBS

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