Saturday, October 29, 2011

Brainwashed and BRANDWASHED

Have you been BRANDWASHED?  Indubitably, says marketing expert Martin Lindstrom.  Not only are you being influenced to remember product names, but you're being manipulated to purchase products based on carefully scripted commercials and visuals linked to psychological tests.  Your own biases and perceptions are being used against you, regardless of whether those perceptions reflect reality.  Multinational corporations spend millions to discover what influences your choices, and then they bring to bear tools of deception based on that data.  What's most surprising here is the depth and extent of the con, even among those who think they've chosen freely.  Narrated by Dan Woren, Brandwashed shows that we are all just like the child screaming for that box of Sugar Pops set at his eye level for a reason. True?: WE ARE ALL WEIRD. 
Throughout history, rich and poor countries alike have been lending, borrowing, crashing—and recovering—their way through an extraordinary range of financial crises. Each time, the experts have chimed, “this time is different,” claiming that the old rules of valuation no longer apply and that the new situation bears little similarity to past disasters. This Time Is Different proves that premise wrong.  Covering sixty-six countries across five continents, This Time Is Different presents a comprehensive look at the varieties of financial crises, and guides us through eight astonishing centuries of government defaults, banking panics, and inflationary spikes—from medieval currency debasements to today’s subprime catastrophe. Carmen Reinhart and Kenneth Rogoff, leading economists whose work has been influential in the policy debate concerning the current financial crisis, provocatively argue that financial combustions are universal rites of passage for emerging and established market nations. The authors draw important lessons from history to show us how much—or how little—we have learned. SNAKES IN SUITS is about hiring mistakes...that charming go-getter just might be a sociopath. 

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